Daniel Smith's profile

Indola ‘Smart Car’ Campaign

Daniel Smith
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Art direction, Illustration, Magazine Ad, Poster and Point of Sales Display.
 
The task was to create a look for the Indola "Smart Car" Campaign, a sales initiative targeting young freelance hairdressers in the UK. The average age of a hairdresser in the UK is 21 so the graphics needed to be vibrant and funky while still keeping within the Indola brand's visual identity of Models shot on a blue backdrop. The illustrations combined with the model shots well and could also be used as separate elements on various marketing items and product display stands.
 
Done while working at Henkel UK.
campaign design Magazine design advert design hairdressing campaign Freelance POS Design point of sales FSDU design Campaign Illustration dripping paint design splash design vibrant
campaign design Magazine design advert design hairdressing campaign Freelance POS Design point of sales FSDU design Campaign Illustration dripping paint design splash design vibrant
campaign design Magazine design advert design hairdressing campaign Freelance POS Design point of sales FSDU design Campaign Illustration dripping paint design splash design vibrant
campaign design Magazine design advert design hairdressing campaign Freelance POS Design point of sales FSDU design Campaign Illustration dripping paint design splash design vibrant
Indola ‘Smart Car’ Campaign
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Daniel Smith's profile

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Daniel Smith's profile
Cape Town, South Africa

Indola ‘Smart Car’ Campaign

Designed a campaign targeting young hairdressers in the UK consisting of Art direction, Illustration, Magazine Ad design, Poster design and POS d Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives